The way we move around Denver is changing. In a city dominated by corporate rideshare giants, Colorado Drivers Cooperative is offering a new way to get from A to B—one that benefits riders and drivers alike. Here are five reasons locals are choosing the state’s only driver‑owned rideshare over traditional options.
1. Your fare stays in the community
When you hail a ride through big corporate platforms, a large percentage of your payment leaves Colorado. In the co‑op model, drivers own the company and keep 80 percent of every fare. That means each trip you take with the cooperative supports a local driver and keeps money circulating in our community.
2. Fair pay means happier, safer drivers
Numerous studies have shown how little gig‑economy drivers actually earn—Denver Uber drivers average about $8.77 an hour, and Lyft drivers around $6.72 an hourhcn.org. Colorado Drivers Cooperative was created to fix that. By giving drivers an ownership stake and a larger portion of each fare, the co‑op ensures they can make a livable wage and focus on providing safe, friendly service.
3. A better experience for riders
Earlier this year the co‑op relaunched its COOP Rideshare app with major upgrades. Riders now enjoy faster matching, real‑time tracking and streamlined bookingcoloradodrivers.coop. The app also offers multi‑stop trips and wheelchair‑accessible vehicles, making it a practical and inclusive choice for all passengers.
4. Transparency you can trust
Colorado Drivers Cooperative believes in openness. Every ride receipt shows exactly how much of your payment went to your driver. There’s no surge pricing or hidden fees—just clear, fair pricing that you can rely on, whether you’re heading across town or to Denver International Airport.
5. It’s a movement, not just a ride
“This is not just an app or an app update—we’re building a movement,” said general manager Isaac Chinyoka during the July relaunch. By riding with the cooperative, you’re joining a growing community that believes transportation should be ethical, sustainable and locally owned. Every mile you travel helps create a more just economy.
Ready to ride differently?
Download the COOP Rideshare app on iOS or Android, book your next ride and experience what happens when Denver rideshare puts people first. If you’re a driver tired of corporate practices, consider becoming a member‑owner to earn more and help steer the future of transportation in Colorado.
Supporting local rideshare isn’t just about getting from one place to another—it’s about driving change. Join us on the journey.
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