Privacy Policy
Last Revised: June 1, 2025
Effective Date : July 16, 2025
We, Drivers Cooperative - Colorado, LCA, are committed to protecting the privacy and security of personal information and to transparency in how we collect and use information that relates to an identified or identifiable person. We refer to this kind of information as “personal information ,” but in many jurisdictions, it is referred to as personal data. This Privacy Policy sets forth our policies and practices for collecting and using personal information, including through our website, mobile apps, and any other service or activity that links to this Privacy Policy (“ Services ”). This Privacy
Policy does not address our use of personal information outside the context of these Services, and, in particular, does not address our use of personal information in the context of employees, former employees, and applicants for employment.
We will update this Privacy Policy periodically, or as our privacy practices change, to ensure it accurately describes how we use your information. When we do so, we will update the dates above. We recommend that you review this Privacy Policy periodically for the latest information. If we change our practices in a material way, we will provide appropriate notice to you, usually through an e-mail message or through a notification within our Services.
If you have any questions regarding this Privacy Policy or our use of your information, please contact us using one of the methods detailed below.
1. How we use and share personal information
We limit the collection and processing of personal information to that which weneed for our business purposes, as explained in the following table and the text thatfollows it.
Categories of
individuals | Categories of
personal information | Purposes | Methods of
collection | Categories of third -
party recipients
(see below) |
|---|---|---|---|---|
Users of any of our
website or online
Services (“Users”) | • Device, usage, network, and activity information, including IP addresses and online identifiers • Non-precise location information • Demographic and market segment information | • Marketing • Service analysis, security, and administration | • Indirectly by observing user’s activities or behavior and from the user’s device | • Analytics providers • Session replay providers |
Users who
complete forms on
our website to sign
up for newsletters
or to register for
programs | • Contact information • Affiliation/ interest information | • To provide the requested newsletters or program registration | • Directly from individual | • None |
Individuals who
are referred to us
as potential riders
or drivers by our
users | • Name • Contact information | • Marketing | • None | |
Users who create
an account for
logging into the
password-
protected
components of the
Services | • Contact information, including full name, email address, phone numbers, and postal address • Birth date • Username and password • Profile picture • Optional profile information | • Personalization • Marketing • Service analysis, security, and administration | • Directly from individual • With respect to users that participate in enterprise programs, from the participating enterprise • With respect to users that participate in our concierge service programs, from the program participant | • None |
Riders | • Precise location information • Financial account information • Tax information • Pickup locations • Destination location • Driver ratings/ feedback • Membership in loyalty and promotional programs | • To enable the driver to provide the requested ride • To determine your location during your ride for safety and customer service purposes • To process payment for rides • Service analysis, security, and administration | • Directly from user • Indirectly from the user’s device • From third party loyalty and promotional programs | • For payment account information, our payment processor • Drivers (excluding payment account information and identity of users providing ratings/ feedback) • For riders using our enterprise and concierge programs, the program participants |
Drivers and driver
applicants | • Government identification number • Vehicle information, including car insurance information • Banking information • Business license and permit information • Other information necessary to verify identity • Background check information • Ratings/ feedback (not including the identity of the source) | • To determine the applicant’s eligibility and suitability to be a driver • To confirm the applicant’s identity | • Directly from individual • From third party background check providers • From riders | • Background check providers • Other providers of services that facilitate verification of eligibility information • To share a user’s location information with other users upon request |
Drivers (while driving) |
|
|
| • None |
Riders and drivers (in the event of an incident associated with a ride) |
|
|
|
|
Users who use the Services to communicate with other users |
|
|
| • None |
Individuals who send us feedback, requests for support, testimonials, or other correspondence |
|
|
| • None |
In the above table, the term “Service analysis, security, and administration” includes the following:
• To facilitate account management. We process your information so you can create , use, and manage your account.
• For information security. We process personal information to protect the confidentiality, integrity, and availability of the Services and the data available through the Services as well as to prevent and detect fraud and to ensure the safety of drivers and riders.
• To deliver and facilitate delivery of Services to Users. We process your information to provide you with the requested Services.
• To send administrative information to Users. We may process your information to send you information about the Services or our programs, changes to our terms and policies, and other similar information.
• To evaluate and improve our Services, products, marketing, and your experience. We may process your information to identify usage trends,
determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience. We may also process your information in connection with the training of our personnel.
• To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and
exercise, establish, or defend our legal rights.
Please be aware that we use tracking technologies that share information with third parties for analytics purposes, as described in the table above.
A. Disclosure and sharing
In addition to the sharing with the third parties listed in the table above, we may also share your personal information with:
• Affiliates. We may share your information with other organizations under common ownership or control with us.
• Service providers. We share your personal information with third parties that provide services to us. We engage these kinds of third parties with contracts that require them to use your personal information only for the purpose of delivering the services for which we have engaged the third-party and as required by law. These kinds of third parties provide business, professional, administrative, or technical support functions for us, such as payment processing, billing, data storage, quality assurance, and marketing.
• Legal compliance recipients. We disclose personal information to the courts, the government, law enforcement agencies, litigants, and similar recipients when required by law, to comply with our legal obligations, or to advance or defend legal claims.
• Successors. We may disclose personal information associated with a part of our organization to a buyer, potential buyer, or other successor
to our business.
We also may disclose personal information with third parties with your consent or at your direction.
Because there is no consensus on how to process a web browser’s “do not track” signal, we do not currently take any action in response to it. However, where required by applicable law, we honor the Global Privacy Control signal and other recognized universal opt-out mechanisms.
B. Security , quality, and retention of personal information
We use reasonable administrative, technical, and physical safeguards to protect personal information in our possession from misuse, interference, loss, unauthorized access, unauthorized modification, or unauthorized disclosure. While we make every reasonable effort to help ensure the integrity and security of our network and systems, please be aware that no data storage system or transmission of data over the internet or any other public network can be guaranteed to be completely secure, accurate, complete, or current.
We also take reasonable steps so that the personal information we collect is sufficiently accurate, up-to-date, and complete for the purposes for which we process or disclose the personal information.
We retain personal information for as long as is necessary for the purposes for which we use it, or for so long as required by law. What is necessary depends on the context and purpose of processing. We generally consider the following factors when we determine how long to retain personal information:
• retention periods established under applicable law;
• industry best practices;
• whether the purpose of processing is reasonably likely to justify further processing;
• risks to individual privacy in continued processing;
• applicable data protection impact assessment;
• information systems design considerations/ limitations; and
• the costs associated with continued processing, retention, and deletion.
We retain your profile information for as long as you maintain your account. We retain information about rides and payments for seven years for legal accountability reasons.
C. Cross-border Transfers
We process personal information only in the United States.
D. Children ’s privacy
We are very concerned about the safety of children using the Internet. Our products and our Services, including our website, are intended only for businesses and individuals over the age of 18. Accordingly, we do not knowingly collect any personal information from those under the age of 18. If we discover (or are informed) that we have collected personal information from a minor incapable of providing consent to our processing of the minor’s personal information, we will take action to delete such information.
2. Your privacy rights
Depending on the laws of the jurisdiction where you live and their applicability to us, you may have certain rights regarding your personal information. To request to exercise your rights, please submit a request by contacting us through any of the means outlined in Section 3, at the bottom of this Privacy Policy.
Your rights may include the following:
• the right to confirm whether we process your personal information and to access a copy (from which we may, for security purposes, exclude certain personal information), including a copy that is in a portable data format;
• the right to the correction of inaccurate or incomplete personal information;
• the right to request the deletion of your personal information;
• the right to appeal the action we take in response to any request to exercise these rights;
• the right to learn how we obtained your personal information and how we have disclosed it;
• the right to opt-out of the use of personal information for targeted advertising, personal information sales, or profiling resulting in significant consequences;
• the right to be free of discrimination based on your exercise of your privacy rights; and
• the right to opt-out of certain uses of your sensitive personal information.
Only you, or someone legally authorized to act on your behalf, may make a request to exercise rights related to your personal information. We will verify that any requests from persons other than you have your legal authorization. You may also make a request on behalf of your child.
Your request must:
• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or a
legally authorized representative; and
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We will respond to your request in accordance with the timelines set forth in applicable law, or, if there is no applicable law, within 45 days.
You may also appeal the decision we make on your request by using the contact information below. When you contact us to appeal, please tell us why you believe we erred in responding to your request. We will respond to your appeal in accordance with the timelines set forth in applicable law. We do not discriminate against any person based on their requests to exercise their legal rights.
3. How you can contact us or exercise your privacy rights
You can exercise many of your rights, particularly your opt-out rights, by visiting our Privacy Homepage.
To request to exercise your other rights or for other privacy-related inquiries, comments, or concerns, please contact us at:
• By e-mail: [email protected]
• By phone: 720-618-5961
• By postal mail at: 1562 S. Parker Road, # 228, Denver, CO 80231
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